Share What You Know
When it comes to marketing, sharing content is the key to success. Google is always scouring the Internet for current and relevant content, and it is more likely to favor the websites and organizations that are providing it by placing them higher in search engine rankin
When it comes to marketing, sharing content is the key to success. Google is always scouring the Internet for current and relevant content, and it is more likely to favor the websites and organizations that are providing it by placing them higher in search engine rankings.
Despite the immense rewards, a lot of people struggle with content sharing. They think that 1.) They can’t write and 2.) No one cares to read about your industry and expertise. Both are untrue.
Let’s start with the second item. People do not understand the ins and outs of your industry the way you do. And they don’t have time to seek out proper sources and absorb the information they may need when the time comes. So, it’s time for you to get over the idea that everyone knows about your industry and won't be interested in what you have to say. You have the ability to help people make informative decisions by sharing your knowledge and expertise. And THAT is really valuable.
So, when it comes time to write, consider two things.
1. What do you know that they don’t?
When you think about your industry, take a moment and write down 3-5 topics that you can write intelligently about. A great place to start is by considering the questions your clients ask you. Their questions and your answers are great topics for you to write about. It’s helpful information.
2. Who do you follow in your industry?
The other experts and gurus in your industry are likely sharing information that could be of value to your contacts, too. Your fellow industry experts would likely love to have you share their articles with your audience, and they can give you some additional credibility.
Now let’s spend some time on the notion that you can’t write. Sure you can! However, if you don’t enjoy writing or have the time for it, you can create a video. Video is huge these days. And the best videos are short – only 1 to 1.5 minutes. Even a 30 second video can be good.
After you have determined the topics you can write about, pick a couple, get in front of a camera and shoot a video. You can do this easily on your phone. It doesn’t have to be studio quality – it just has to convey a valuable message. If you don’t want your face in front of the camera, narrate a Powerpoint or record an audio file to share.
In addition, there are plenty of freelance writers out there who are happy to learn about your industry and help you get your message out there. There are no barriers to entry once you decide to share your wealth of expertise.
Remember, once sharing interesting content related to your industry becomes a part of your marketing strategy, you must distribute it through your available channels and be consistent. You don’t need to create something brand new every day, but you should carve out time each week to create the list of items you could write, speak and present about as well as time to work on them. There’s no time like the present, so if you aren’t doing this already – get started!
Copyright© 2014 Seize This Day Coaching
Diane Helbig is an internationally-recognized business and leadership development coach, author, speaker and radio show host. After a 20-year sales and business development career, Diane launched Seize This Day Coaching to help businesses and organizations operate more constructively and profitably. Beyond her professional coaching, Diane is the host of “Accelerate Your Business Growth” radio show, an authorized local expert for Constant Contact and marketing chair for WIN Cleveland. She has also authored “Lemonade Stand Selling” and previously served as chairwoman of the Lakewood Chamber of Commerce