About The Event

Every time your business (or your employees) comes into contact with someone, you make an impact on that person. These “impact points” create impressions that can help – or hurt – your brand. But here is the kicker…most of these impacts are made on a subconscious level from your customers.  So unless you look at the customer experience you are delivering through your customers’ eyes, you may never see it.

This interactive customer experience webinar takes a deep dive into how these “impact points” affect the way people see your company. Bob Pacanovsky strives to help companies to deliver a “Black Tie Experience” for every customer and prospect.  And it starts with your “impact points”. Do they create loyal, raving fans or turn potential customers away? Do your clients want to continue to buy from you?  Bob can answer these questions and more to ensure that your “impact points” send the right message.

Learning Objectives:

  • What impact points are and why they are important
  • To create the ‘Impact Point Wheel’ to be able to understand how to start designing and creating the customer experience.
  • How your impact points can affect your company brand
  • The most overlooked impact point and why it can make the biggest “impact”.

Speaker Bio:

An entrepreneur for more than 20 years, primarily in the hospitality industry, Bob and his team had one opportunity to create both a wow experience and a lasting impression on his customers and clients. ​He has turned that expertise into a series of keynote speeches and trainings he calls the “Black Tie Experience.”

Through his work, Bob spent years observing people – how they act, behave, serve and lead. He combines that experience with business acumen to teach companies and leaders how to focus on engagement, retention and loyalty – three tenets of the Black Tie Experience. 

Bob launched a new company in January, 2015, after selling his catering and event company that he founded in 2000. He has now turned his attention to delivering the Black Tie Experience to companies and associations of all sizes!

Bob is a graduate of The University of Akron with a Bachelor’s Degree in Finance.  He was chosen as a Distinguished Sales & Marketing Executive from the prestigious Sales & Marketing Executives International. He is a Leadership Akron-Class 23 graduate and serves on the boards of OPEN M, Goodwill Industries, the Greater Akron Chamber-Small Business Council, and the NSA (National Speakers Association) - Pittsburgh Chapter.

He is most proud of being married to his wife Connie for over 26 years and of his son Adam.


$0 for members

$0 for non-members






View Map

Download to Calendar